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4 Ways Email Marketing is Like Theater

Email marketing is a world full of intelligent, detail-oriented, analytical folks — none of whom thought they’d end up in email marketing. Take me, for example. I graduated college, set out into the...

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14 GIFs Explaining An Email Marketer’s Life

OK, email marketing friends. After many hours of scrolling through animated GIFs and lolzing to myself, I have selected 14 that I feel represent the full experience of being an email marketer. Enjoy....

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3 Tips for Better Preheader Text

Preheader Negligence. We’ve all been victims of it.               “View online as webpage.”               “Forward to a friend.”               And…the worst…“HAVING TROUBLE VIEWING THIS EMAIL?” The...

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The Best Kept Secret for Email Campaign Feedback

Your customers are talking about you. Yes, of course they talk about your brand itself on Facebook, Twitter and other social channels…but they are also discussing your email campaigns, and their...

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The “Mean Girls” Guide to Email Marketing

In 2004, Tina Fey bestowed a great gift upon the world: the movie Mean Girls. For the uninitiated, a brief summary: Lindsey Lohan stars as Cady Heron, a home-schooled 16-year-old forced to enroll in...

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‘First Comes Love, Then Comes Mobile’ at MPEIS

This year, I have had the privilege of traveling to several conferences to preach the gospel of responsive email design. My most recent presentation was last week at the MediaPost Email Insider Summit...

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9 Things Email Marketers Freaked Out Over in 2013

I have so much love for the email marketing community. We are a very passionate, dedicated people, always looking to improve our work and stay ahead of trends. However, as a result of that, nobody...

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Thoughts After a Trust Fall: Email Marketing

(This is a little TL;DR, so, here are Cliff’s Notes if you simply can’t be bothered: I got a new job, moved to a new city, am madly in love with email marketing and if you live in Boston, I’d love to...

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26 Things Every Email Marketer Thinks When Pressing “Send”

We’ve all been there. We’ve dealt with the roller coaster of emotion that comes with pressing “send” on an email marketing campaign. The highs; the lows…they keep us alive, coming back for more every...

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Making Email Awesome in an Automated, Mobile, Wearable, Drone-Filled,...

I’m miserable over the fact that I’ve been so neglectful of my blog. Luckily, my mid-November Resolution is to return to it and continue making wild comparisons between email marketing and pop culture....

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